WHAXE  

AXE

Lil Baby and AXE limited edition grooming pack collaboration aimed at helping men stay Fresh as Fr*sh, no matter what.

Agency
The Martin Agency

Team
Judd Burnette, Brittany Lazaroff and Jumi Kim

Role 
Resident Graphic Designer

Tools 
Illustrator, Photoshop

Challenge

Lil Baby and Axe have teamed up to bring the freshest way of taking care of personal hygiene. Just because peronsal hygiene is a basic necessity, doesn’t mean it has to be basic. That’s where we came in, delievering a product that exemplifies Lil Baby’s fresh aesthetic.

Solution

For this packaging we were able to amplify tools for personal hygiene upkeep. In the spirt of Lil Baby’s motto  “Fresh as Fr*sh”, we were able to combine essential products to ensure that the consumer stay fresh no matter what (for 48 hours at least). The limited edition WHAXE pack included an Axe wax stick, a sneaker or jewelry toothbrush used to keep either essentials clean and a dimond chain. The packaging was embezzled with dimonds and silver chains to aid the experience of what it means to be and stay fresh. As a resident graphic designer, I assisted in conceptualizing the packaging design for the campaign.